photo: abby cox

photo: abby cox

About Us

We believe that quality and beauty can and should go hand in hand with utility and function. 

We strive to find a unique selection of assortment across many categories that embody our minimalist quality over quantity philosophy and lifestyle.  We sell simple, useful products that are well-made, long-lasting, and pleasing to both the hand and the eye. 

We care about both the quality of the materials and our environment. Therefore we only stock products that have full ingredient transparent and good labor practices. 

We also believe in supporting like minded small makers.

Our Winter Park Store is equipped with a full coffee bar, where we sling Lineage Coffee.

And a fresh food cafe serves a selection of seasonal house made dishes.

Our space in designed with the community in mind, we want locals to utilize us as a gathering place, to consider us their local coffee shop / cafe and their go to for personal & gifting needs. 


New General is located in Winter Park Fl, on New England just off the beaten path of Park Ave. traffic.

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